Turns out it is 6 seconds. So what do they notice? They spend 80 percent of their brief review on six key elements of your resume:
Ever wondered what it takes to self-publish a magazine? Several firms and type foundries featured in HOW Magazine have done exactly that: launched original, creative publications that have taken on a life of their own, helping promote design ideology and firm/foundry name recognition. Among the most successful of these publications is Emigre, a quarterly magazine whose 19-year legacy is indisputable in professional design circles. HOW interviewed Emigre founder Rudy VanderLans to get the inside story on the magazine’s creation, mission and formula for success.
Fritz and Mathew met each other at Wieden + Kennedy, where they first worked together on some core clients (Nike, Starbucks, Coca-Cola) and also pitching new business. Jeremy was part of W+K’s experimental school WK12 Year Two. The three of us just barely missed being in the building at the same time. After Jeremy graduated from 12, he was hired by Jack Barron, working under his creative direction as art director for Atelier Ace, the design house within the Ace Hotel group. Jeremy then helped to open the hotels in Portland, New York City and Palm Springs. By this time, Fritz and Mathew had left W+K to do freelance work and some short stints at some small design and web development shops. Fritz and Jeremy had always talked about doing something together, and finally decided to start up a company. A mutual friend needed to rent some desks in a studio in Chinatown, so Mathew asked Fritz & Jeremy if they wanted to share the space. We started collaborating right away, and just really worked well together. In November of 2009, we became the official trio.
Fictional Entrepreneurship is the use of design fiction to imagine businesses in order to discover what could be, creating things that are not impossible, but possible, often times derived from utopian, theoretical, and philosophical principles. Fictional entrepreneurship aims to author critical media through the creation of enterprises (imaginary, and real).
Project mismanagement can turn an opportunity into a nightmare. A designer can have a great project, for the most amazing client, with a generous budget … and still lose money. Further, that dream job can result in endless frustration throughout the project because the team is disorganized and the client is out of control. Terry Lee Stone’s new two-volume book series, Managing The Design Process — Concept Development and Implementing Design — offers insights on how to take projects from concept to completion, while avoiding common management mistakes.
Please – don’t get this cynical!